You have no items in your shopping cart.

About Us

Welcome to the UK’s online destination for discounted designer living. SDN online is dedicated to helping our customers discover fun, unique and everyday products from your favourite brands or sourced directly from manufacturers to guarantee great prices. Every day you can shop exciting new sales, saving up to 90% off goods in fashion, beauty, technology, toys, home and more.  We launch several new deals every day in our non-stop sale. Each sale lasts around 3 days or until stocks last.  We send you daily email alerts about our latest offers, so you can discover something which might inspire or save you money every day.


And make sure you check out our permanent Outlet, where you can shop up to 90% off, all the time where products are arranged in categories starting as low as £1 or under. Everything is available now and shipped the same day for next day delivery (terms apply), so it’s perfect when you’ve got something in mind and you need it fast.